Why Is Vine So Popular?
Within just a few months of its release on Jan 24 2013, Vine had become one of the most popular video sharing applications on the market. The popularity grew until it became the most downloaded free app on the iOS App Store by April 9th, just over 2 months since its launch. So what does make Vine so popular?
Vine is often hailed as the natural progression from the runaway success of Instagram. It is mobile, easy to use and highly versatile. In theory, it should be pretty boring looking at micro length video clips. However, users have gotten highly creative and ended up sharing really cool stop motion animation sequences. It is surprising just how much can be packed into a six second video.
How Does The Android Version Measure Up?
Vine for Android carries over many of the same features offered by the iOS version of the app, although the most recent updates to the iOS version are not yet available on Android. Some of the included features are:
- unlimited free uploads
- instantly post on Vine then share to Twitter (other networks will be added soon)
- find, follow and interact with like minded people
- explore trending vines and featured hashtags
- new zoom feature that is exclusive to Vine for Android
- automatic playback
The app is compatible with Android devices running Android 4.0 (Ice Cream Sandwich) or higher and will allow users to create 6 second looping videos and animations. In recent blog post discussing the launch, Twitter’s Android engineer Sara Haider said, ‘Starting today, [Android users] can begin to shoot, share and watch short looping videos. We’ve been looking forward to this day, and we’re excited to get the app into your hands.’
Some Interesting Vine Facts!
With Vine being this season’s must have app, we thought it would be interesting to take a look at some facts and statistics relating to the app. Here are just a few of our personal favorites:
- 5 Tweets per second will contain a Vine link!
- Most Vine activity occurs between 10-11am EDT.
- The number one most tweeted Vine with 47,894 re-tweets is from One Direction heart-throb Harry Styles and is titled Emo’s Getting Ready
With Twitter opening up Vine to a whole new segment of consumers, it looks like the app is here to stay for the long haul. Vine’s creator Dan Hoffman says the appeal lies in the simplicity of the app and he claims that although it takes time to learn how to use it, once it has been mastered, it is easy to create an share. ‘People are getting creative, and the audience is growing,’ says Hofmann.