“Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model.” Eric Schmidt
Ads became inevitable part of the Internet
Google wants to implement the feature of displaying your name and photo as well as reviews in business related ads.
The Company will change its terms and conditions on November 11th. From that day all your reviews of places of interest (restaurants, malls) as well as products, songs and other things purchased from Google Play might show up on your friends’ display while they are searching on Google. This feature is known under the name of “shared endorsements.” This is how it works: The internet search giant is changing its terms of service starting November 11. However, you can change and deny sharing of your reviews.
The photo and id will be used from your Google Plus account. According to Google this implementation will prove to be successful due to the traffic of active social network users (more than 390 million per month)
“We want to give you – and your friends and connections – the most useful information. Recommendations from people you know can really help,” the Google explained during the presentation. Additionally, if a user decides to limit an endorsement to certain friends or users (due to the privacy issues), that decision will be respected in any ads that use the endorsement.
Google follows the same strategy as Facebook. In August, The Social networking Giant announced that they will implement the feature of displaying users’ photo and name under ads that they have “liked”. But, it was criticized by privacy agencies with groups. They sent and appeal to Federal Trade Commission to investigate this, according to them they have already done that within the routine monitoring.